Final Checklist Self-Review

Review your C4 design against this checklist:

Mark items that need attention. Identify your top 2-3 polish priorities for today.

Prayer

Carol, will you pray for us today?

Transition Day

Finish Unit C strong, then launch into capstone ideation.

Today

Final checklist + orientation
Unit D Introduction: Jobs to Be Done & Job Stories
Opportunity Statements & Ideation
Work Session — C5 Final Polish

By the end of today...

Detail Audit

You'll know what to look for when polishing a design

Job Stories

You'll write user needs as testable hypotheses using two formats

Opportunity Statements

You'll frame design challenges that hint at differentiation

Ideation Methods

You'll use brainstorming, observation, and SCAMPER to generate ideas

This is a transition day

Part A: Quick warm-up and orientation (done!)

Part B: Learn the frameworks that will guide your capstone ideation

Work Session: Final polish on C5 (due tonight)

Today we finish rendering Unit C with excellence, then begin forming intent for Unit D.

Unit D: Neue App

The Capstone Project

What is Unit D?

  1. Design a brand-new digital product from scratch
  2. Personal improvement focus: education, productivity, health/fitness, or finance
  3. You'll take it through the entire design process over 6 weeks
  4. D1 is due before Day 15 — you need to leave today ready to ideate

Jobs to Be Done

People don't buy products — they "hire" them to make progress.

The classic example

People don't want a quarter-inch drill.

They want a quarter-inch hole.

Better: They want to hang a picture to make their home feel complete.

The job is the progress someone wants to make in a particular circumstance.

Job Stories — Two Formats

Format A: Motivation-focused

"When [situation],
I want to [motivation],
so I can [outcome]."

Format B: Barrier-focused

"When I [context],
but [barrier],
help me [goal],
so I [outcome]."

Job Story Examples

Format A:

"When I'm trying to fall asleep but my mind is racing, I want a simple way to quiet my thoughts, so I can get rest before an important day."

Format B:

"When I'm trying to fall asleep, but my mind keeps racing, help me quiet my thoughts, so I can get rest before an important day."

Key insight: Job stories are hypotheses to test, not features to build.

Let's transform a bad idea together

Bad

"An app that tracks water intake"

Better

"When I'm at work and forget to drink water, I want gentle reminders, so I can stay hydrated and avoid afternoon headaches."

What's wrong with the bad version? What's missing?

Opportunity Statements

The format:

"I want to help [target audience] who want to [user need] by [avoiding pain point] and [improving value added] unlike [competitors]"

Opportunity Statement Example

"I want to help busy professionals who want to learn a new language by avoiding rigid schedules and improving contextual learning unlike Duolingo's gamified approach"

This frames your design challenge and hints at differentiation.

Value Creation vs. Engagement

Value creation

Genuinely helps people make progress

Engagement optimization

Captures attention without delivering value

Unit D requires value creation — your app must actually help people.

Ask yourself: Would users be grateful this exists, or just addicted to it?

Ideation Methods

  1. Brainstorming — Generate many ideas without judgment
  2. Observation — Watch how people currently solve problems
  3. SCAMPER — Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, Rearrange

Generate many ideas, then narrow to 3 with job stories or opportunity statements.

The goal: discover a problem worth solving, not invent a solution.

D1: Ideation

Due: Mar 2 @ 5:15pm (before Day 15)

Submit 3 opportunity statements OR 3 job stories

These are hypotheses you'll validate through user research.

You're NOT committing to an app idea yet — that comes after validation (D2).

AI Throughout Unit D

AI tools will assist at every stage:

Ideation

Brainstorm and refine ideas

Research

Competitive analysis and insights

Prototyping

Translate sketches to digital

Brand exploration

Generate visual directions

Paper sketches → AI → digital prototypes

The key: AI expands possibilities, but you make the decisions.

Why this matters

Discovering problems beats inventing solutions.

Job stories and opportunity statements force you to articulate who you're helping, why they need help, and what progress they're trying to make — before you design anything.

Details communicate professionalism.

As you polish C5 today, remember: portfolio reviewers notice inconsistent spacing in seconds. Sweating the details signals care.

Next up

Work Session: C5 Final Polish (120 min)

  1. Start with a Detail Audit (15-20 min) — use the checklist to find issues
  2. Fix issues from your audit
  3. Address feedback from C4 user testing
  4. Compile process documentation (persona, type stylesheet, wireframes, iterations)
  5. Export final PDF (full page lengths, no cropping)

Due tonight @ 5:15pm: C5 Final High Fidelity Designs (single PDF, all pages)

Due Mar 2 @ 5:15pm: D1 Ideation — 3 opportunity statements OR 3 job stories

Detail Audit Checklist

Mark issues as you find them — this becomes your fix-it list.

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